Hi yummy mummy 🙂 today we are going back to basics with PR. Social media is fantastic for your business in so many ways but we can’t neglect offline methods.
Getting yourself press in newspapers and magazines is extremely beneficial, so don’t underestimate its power!
Melissa Talago, Mum of 2 from York shares with us her inspiring business journey and talks you through the 5 steps you need to take to give your business a great chance of getting some great promotion.
Melissa has more than a decade of PR experience working for big brands, has run 2 successful PR companies and implements her own advice (what I love to hear!) Her business was recently featured in the Guardian.
WARNING – Put your volume down! I am literally shouting in some parts of this. Sorry, I was just getting too excited with all these PR tips!
IN THIS EPISODE YOU’LL LEARN
- What even is PR!?
- How to think of & implement a PR story for your business
- Different ways to approach the media
- Who is the best person to contact at a newspaper or magazine so you actually get a response!
The real reasons why a journalist never gets back to you
- PR is hard work! But to make us feel inspired, Melissa tells us some success stories
This is such an interesting listen and a real insight into the newspaper and PR world – enjoy xx
Right back to basics – 3 PR tips to remember
1) Always remember why you are doing PR in the first place. Most small businesses are doing it for brand awareness.
2) Who are you trying to reach and how will you reach them?
3) What problem of your target customer are you solving?
Don’t forget to….BUILD YOUR DATABASE
Idea – If your business is aimed at parents, then buy every parenting magazine and email the editors. Find out the top 100 parenting blogs and send them samples of your product in return for a review.
Keep an excel spreadsheet with a list of all your contacts and companies they work for.
Find press opportunities on twitter by searching for #PRrequest #Journorequest
PR TIPS – STEP BY STEP
If you run a cake shop it’s your lucky day – we are using you as an example. Actually every episode is your lucky day as I always use a cake shop as an example!!
Please let me know what business you run in the comments below so I can use you as an example next time 🙂 xx
PR TIP 1 – WHAT IS YOUR STORY?
Your cake shop in York is running a free mother and daughter baking day event for Mothers days
PR TIP 2 – CHOSE YOUR TOOL TO GET YOUR STORY OUT THERE
– Put together a press release for your event
– Pitch your mothers day story to the media
– Guest blog on relevant sites with a recipe for the ultimate mothers day cake
PR TIP 3 – FIND THE RIGHT CONTACTS
Your cake shop is in York so start local. Contact reporters of newspapers in the local press, BBC York, local blogs
I talk more about getting your business in the media with former This Morning TV producer. Click image to listen
PR TIP 4 – GET IN CONTACT AT THE RIGHT TIME
Local and national press will be planning mothers day features well in advance. If you want to get featured in a monthly magazine – you will need to contact them in January for a mothers day feature in March.
PR TIP 5 – BE RESPONSIVE & GIVE THEM WHAT THEY NEED
HIGH FIVES! The local newspaper want to feature your baking event!
Invite them to the event and give them free cake (when I worked on the radio and music artists gave me free CDs, it would make me warm to them even more – fickle isn’t it? Just give them loads of free cake – they will love it!)
Also make sure you have lots of nice pictures of your cakes that the journalists can use
Follow these 5 steps and you stand a pretty good chance of getting featured
BUT this is Mum to Millionaire so let’s be honest….
REMEMBER journalists, producers, editors, receive hundreds of emails from businesses every week – You may not even get an email back until the 18th person you contact.
Last year I was featured in my local press for something I was doing in my media, presenting life – but they haven’t responded to my emails for Mum to Millionaire. Yes it’s frustrating but I just have to keep trying different angles.
If you don’t get a response – make your story stronger, write a better press release OR maybe your email just hit their inbox at the wrong time when some breaking news was happening!
There are so many reasons why people don’t get back to you – Don’t get disheartened just keep trying
THANK YOU so much to Melissa for her fascinating insight into the newspaper world and all her pr tips. Have you managed to get your business any PR? Please let us know in the comments below so we can all learn from each other xx
- Melissa Talago – PR agency Campfire Communications (Take a read of her story, love it)
- Take action & the initiative to email people – Hear Martina’s story on Episode 2 of Mum to Millionaire podcast
- Want more PR tips? Get your business in the national press
THANK YOU SO MUCH FOR LISTENING
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The little things like this will support Mum to Millionaire to grow and help even more Mums and Dads across the world – yes I am on a mission and I really hope you are too!
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If we help each other we can ALL build successful businesses and create incredible lives for our children
Be Confident, Be Brave, Be You – Thank you for being part of the Mum to Millionaire journey